Pay-per-click (PPC) is a type of online advertising where advertisers pay a fee for each click on their ad. It’s also known as cost-per-click (CPC). [1, 2]How it works [3]
- Advertisers bid on keywords that are relevant to their business [3]
- Search engines perform algorithmic calculations to determine which ads to display [3]
- Advertisers pay a fee each time their ad is clicked [1, 4, 5]
Where it appears [1]
- PPC ads can appear in search engines, on social media, and in banners on websites [1]
- Google Ads, Facebook Ads, and Twitter Ads are popular platforms for PPC advertising [2]
Why it’s used [1]
- PPC can help brands increase their visibility online [1]
- It can be a good way to raise sales or visits to a website [6]
- Use keyword tools to find the right keywords to bid on
- Optimize campaigns to manage spend and achieve results